



30% urea. Made to work overnight.
A rich, thick cream that goes on after the softener. Socks on, and it works while you sleep.
The main ingredient: urea
Urea pulls water into dry skin and holds it there. Ours is 30%, on the strong end for foot creams, made for thick, rough heels.
Thick on purpose
Shea butter and mineral oil help hold the moisture in. Be generous and work it in.
Works while you sleep
Put it on right before bed, so it gets all night to soak in.
How To Use It
Every night, right before bed.
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01Soften First
For best results, roll on the Heel Softener and let it dry, about 60 seconds.
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02Cream
Massage the cream into the rough spots. Be generous. It's thick on purpose, so work it in.
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03Wrap (optional)
On extra rough nights, slip the Overnight Foot Wraps on over the cream.
Tip: Wraps are slippery. Always wear your socks over them.
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04Socks
Put on cotton socks, like our Cotton Spa Socks. They keep the cream on your feet so it works all night.
Once your heels feel smooth
2 to 3 nights a week keeps them that way.
Me and Fredy at the lab.
A proprietary formulation, backed by 30+ years of experience.
The formula comes from my Uncle Fredy. He's a dermocosmetic specialist and has run his own cosmetic lab in Costa Rica since 1992. The Foot Reset Kit was our first product together. The Heel Reset Kit is the second.
Same standards. A new job: soft, smooth heels.
The Heel Softener and the cream are made here in Charlotte, North Carolina.
The formulator
Fredy Flores Saenz
- Doctor en Ciencias Homeopáticas Doctor of Homeopathic Sciences
- Specialist in Dermocosmetics
- President of Laboratorios Jhomi S.A., San José, Costa Rica
- 34 years making skin and body care products
“10% urea is too weak to soften thick, hard heels. Go much higher, and the healthy skin around it can get irritated. 30% is the balance.”
The founder
Paul Gonzales
- 15+ years in direct-to-consumer commerce
- Building Footology to change how people take care of their feet
“Some people are ashamed of their feet. Some won't even talk about them. I want taking care of your feet to feel as normal as brushing your teeth.”
30-Day Money-Back Guarantee
Give it 7 nights. If you don't feel a difference, you have 30 days to get your money back.
I didn't build Footology to take your money. I built it so you can feel confident in your bare feet again.
Give it a real shot. Do the routine every night for 7 nights straight. If you don't feel a real difference, reach out within 30 days and tell me what happened. I'll refund you.
Common Questions
Straight answers. No fluff.
Does it actually work?
Most heel creams sit on top of hard skin. This one has 30% urea and works overnight. For best results, use the Heel Softener first, so it can get in.
My Promise: Give it 7 nights. If you don't feel a difference, email me within 30 days and tell me what happened. I'll refund you.
My heels are really bad. Will it still help?
Thick, hard heels are what it's made for. Go easy with the file, and if a crack is open or bleeding, go easy on that spot.
I have diabetes. Can I use it?
Urea creams like this one are a normal part of foot care for a lot of people with diabetes. Your feet just need a little extra care, so check with your doctor first, and go extra easy with the file.
Is it OK for sensitive skin?
Try it on a small spot first. If it stings or turns red, stop and rinse it off with cool water. The cream has a light lavender scent. The roll-on is unscented.
Is it just for women?
No. It's for anyone with dry, rough heels. People on their feet all day, people in work boots, runners. Rough heels don't pick a side.
How much is shipping?
Free on orders over $34. We pack orders in Charlotte, NC, usually within 24 hours, and it normally arrives in 3 to 5 days.



